# Consumer Brand Value Co-creation Typology

> Research article (Journal of Creating Value, 2018) · cited 27× · AI/ML

**Wikidata**: [openalex:W2899000173](https://www.wikidata.org/wiki/openalex:W2899000173)  
**Source**: https://4ort.xyz/entity/consumer-brand-value-co-creation-typology