# Consumer - brand relationship: A brand hate perspective

> Research article (Journal of Business Research, 2022) · cited 103× · AI/ML

**Wikidata**: [openalex:W4214857723](https://www.wikidata.org/wiki/openalex:W4214857723)  
**Source**: https://4ort.xyz/entity/consumer-brand-relationship-a-brand-hate-perspective