# Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy

> Research article (Journal of Retailing, 2015) · cited 33× · AI/ML

**Wikidata**: [openalex:W2081845570](https://www.wikidata.org/wiki/openalex:W2081845570)  
**Source**: https://4ort.xyz/entity/consumer-brand-marketing-through-full-and-self-service-channels-in-an-emerging-economy