# Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware

> Research article (Journal of Marketing Research, 2021) · cited 92× · AI/ML

**Wikidata**: [openalex:W3197716485](https://www.wikidata.org/wiki/openalex:W3197716485)  
**Source**: https://4ort.xyz/entity/consumer-behavior-in-the-online-classroom-using-video-analytics-and-machine-learning-to-understand-the-consumption-of-vi