# Consumer-based brand equity measurement: lessons learned from an international study

> Research article (International Marketing Review, 2015) · cited 169× · AI/ML

**Wikidata**: [openalex:W2130578243](https://www.wikidata.org/wiki/openalex:W2130578243)  
**Source**: https://4ort.xyz/entity/consumer-based-brand-equity-measurement-lessons-learned-from-an-international-study