# Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA

> Research article (Journal of Brand Management, 2019) · cited 21× · AI/ML

**Wikidata**: [openalex:W3123977031](https://www.wikidata.org/wiki/openalex:W3123977031)  
**Source**: https://4ort.xyz/entity/consumer-based-brand-equity-and-consumer-based-brand-performance-evidence-from-smartphone-brands-in-the-usa