# Consumer authenticity seeking: conceptualization, measurement, and contingent effects

> Research article (Journal of the Academy of Marketing Science, 2021) · cited 35× · AI/ML

**Wikidata**: [openalex:W3201515408](https://www.wikidata.org/wiki/openalex:W3201515408)  
**Source**: https://4ort.xyz/entity/consumer-authenticity-seeking-conceptualization-measurement-and-contingent-effects