# Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery

> Research article (International Journal of Electronic Commerce, 2018) · cited 38× · AI/ML

**Wikidata**: [openalex:W2806165647](https://www.wikidata.org/wiki/openalex:W2806165647)  
**Source**: https://4ort.xyz/entity/consumer-attitudes-toward-human-like-avatars-in-advertisements-the-effect-of-category-knowledge-and-imagery