# Consumer anticipation as a performative experience

> Research article (European Journal of Marketing, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4383619400](https://www.wikidata.org/wiki/openalex:W4383619400)  
**Source**: https://4ort.xyz/entity/consumer-anticipation-as-a-performative-experience