# Consumer anticipation: antecedents, processes and outcomes

> Research article (Journal of Marketing Management, 2019) · cited 44× · AI/ML

**Wikidata**: [openalex:W2908297354](https://www.wikidata.org/wiki/openalex:W2908297354)  
**Source**: https://4ort.xyz/entity/consumer-anticipation-antecedents-processes-and-outcomes