# Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey

> Research article (Journal of Marketing Research, 2020) · cited 106× · AI/ML

**Wikidata**: [openalex:W3081854128](https://www.wikidata.org/wiki/openalex:W3081854128)  
**Source**: https://4ort.xyz/entity/construal-matching-in-online-search-applying-text-analysis-to-illuminate-the-consumer-decision-journey