# Consistency and commonality in advertising content: Helping or Hurting?

> Research article (International Journal of Research in Marketing, 2022) · cited 16× · AI/ML

**Wikidata**: [openalex:W4281955044](https://www.wikidata.org/wiki/openalex:W4281955044)  
**Source**: https://4ort.xyz/entity/consistency-and-commonality-in-advertising-content-helping-or-hurting