# Conscientious enterprises: The role of decision makers' social identity and the preference to engage in B2B relationships

> Research article (Industrial Marketing Management, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4366818772](https://www.wikidata.org/wiki/openalex:W4366818772)  
**Source**: https://4ort.xyz/entity/conscientious-enterprises-the-role-of-decision-makers-social-identity-and-the-preference-to-engage-in-b2b-relationships