# CONNECTING WITH GEN Z: USING INTERACTIVE IMPROV GAMES TO TEACH SOFT SKILLS

> Research article (Marketing Education Review, 2022) · cited 28× · AI/ML

**Wikidata**: [openalex:W4213204610](https://www.wikidata.org/wiki/openalex:W4213204610)  
**Source**: https://4ort.xyz/entity/connecting-with-gen-z-using-interactive-improv-games-to-teach-soft-skills