# Conjoint analysis of drivers and inhibitors of e-commerce adoption

> Research article (Journal of Business Research, 2015) · cited 82× · AI/ML

**Wikidata**: [openalex:W1924751020](https://www.wikidata.org/wiki/openalex:W1924751020)  
**Source**: https://4ort.xyz/entity/conjoint-analysis-of-drivers-and-inhibitors-of-e-commerce-adoption
