# Conjoint Analysis for Social Media Marketing Experimentation: Choice, Utility Estimates and Preference Ranking

> Research article (Managerial and Decision Economics, 2015) · cited 20× · AI/ML

**Wikidata**: [openalex:W1864776524](https://www.wikidata.org/wiki/openalex:W1864776524)  
**Source**: https://4ort.xyz/entity/conjoint-analysis-for-social-media-marketing-experimentation-choice-utility-estimates-and-preference-ranking