# Configuring the Last-Mile in Business-to-Consumer E-Retailing

> Research article (California Management Review, 2018) · cited 80× · AI/ML

**Wikidata**: [openalex:W2904683034](https://www.wikidata.org/wiki/openalex:W2904683034)  
**Source**: https://4ort.xyz/entity/configuring-the-last-mile-in-business-to-consumer-e-retailing