# Concerned innovation: The ebb and flow between market and society

> Research article (Industrial Marketing Management, 2017) · cited 17× · AI/ML

**Wikidata**: [openalex:W2593722239](https://www.wikidata.org/wiki/openalex:W2593722239)  
**Source**: https://4ort.xyz/entity/concerned-innovation-the-ebb-and-flow-between-market-and-society