# Conceptualizing the social media communication impact on consumer based brand equity

> Research article (Trends Economics and Management, 2016) · cited 15× · AI/ML

**Wikidata**: [openalex:W2524247058](https://www.wikidata.org/wiki/openalex:W2524247058)  
**Source**: https://4ort.xyz/entity/conceptualizing-the-social-media-communication-impact-on-consumer-based-brand-equity