# Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

> Research article (Journal of the Academy of Marketing Science, 2019) · cited 435× · AI/ML

**Wikidata**: [openalex:W2996495039](https://www.wikidata.org/wiki/openalex:W2996495039)  
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