# Conceptualizing content marketing: a delphi approach

> Research article (MERCATI & COMPETITIVITÀ, 2015) · cited 17× · AI/ML

**Wikidata**: [openalex:W2063501328](https://www.wikidata.org/wiki/openalex:W2063501328)  
**Source**: https://4ort.xyz/entity/conceptualizing-content-marketing-a-delphi-approach