# Conceptualizing and operationalizing local and global cultural identities: a comment

> Research article (International Marketing Review, 2019) · cited 14× · AI/ML

**Wikidata**: [openalex:W2946847828](https://www.wikidata.org/wiki/openalex:W2946847828)  
**Source**: https://4ort.xyz/entity/conceptualizing-and-operationalizing-local-and-global-cultural-identities-a-comment