# Conceptualizing and Measuring Service Quality: Towards Consistency and Clarity in its Application to Travel Agencies in China

> Research article (Journal of Quality Assurance in Hospitality & Tourism, 2016) · cited 18× · AI/ML

**Wikidata**: [openalex:W2315877511](https://www.wikidata.org/wiki/openalex:W2315877511)  
**Source**: https://4ort.xyz/entity/conceptualizing-and-measuring-service-quality-towards-consistency-and-clarity-in-its-application-to-travel-agencies-in-c