# Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach

> Research article (International Journal of Information Management, 2019) · cited 361× · AI/ML

**Wikidata**: [openalex:W2972324459](https://www.wikidata.org/wiki/openalex:W2972324459)  
**Source**: https://4ort.xyz/entity/conceptualization-of-omnichannel-customer-experience-and-its-impact-on-shopping-intention-a-mixed-method-approach