# Conceptualization of Immersive Brand Experience (IBX) Measurement Scale of Emotion

> Research article (Procedia Economics and Finance, 2016) · cited 10× · AI/ML

**Wikidata**: [openalex:W2340724136](https://www.wikidata.org/wiki/openalex:W2340724136)  
**Source**: https://4ort.xyz/entity/conceptualization-of-immersive-brand-experience-ibx-measurement-scale-of-emotion