# Conceptualization of Brand Experience in an Event Marketing Context

> Research article (Journal of Promotion Management, 2016) · cited 55× · AI/ML

**Wikidata**: [openalex:W2300623030](https://www.wikidata.org/wiki/openalex:W2300623030)  
**Source**: https://4ort.xyz/entity/conceptualization-of-brand-experience-in-an-event-marketing-context