# Conceptualising the influence of the cultural orientation of Latin Americans on consumers’ choice of US brands

> Research article (European Business Review, 2015) · cited 30× · AI/ML

**Wikidata**: [openalex:W1506355367](https://www.wikidata.org/wiki/openalex:W1506355367)  
**Source**: https://4ort.xyz/entity/conceptualising-the-influence-of-the-cultural-orientation-of-latin-americans-on-consumers-choice-of-us-brands