# Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation

> Research article (2019 IEEE 21st Conference on Business Informatics (CBI), 2019) · cited 20× · AI/ML

**Wikidata**: [openalex:W2958621838](https://www.wikidata.org/wiki/openalex:W2958621838)  
**Source**: https://4ort.xyz/entity/conceptual-modeling-meets-customer-journey-mapping-structuring-a-tool-for-service-innovation