# Complexity of Understanding Consumer Behavior from the Marketing Perspective

> Research article (Complexity, 2019) · cited 18× · AI/ML

**Wikidata**: [openalex:W2910737700](https://www.wikidata.org/wiki/openalex:W2910737700)  
**Source**: https://4ort.xyz/entity/complexity-of-understanding-consumer-behavior-from-the-marketing-perspective