# Competitive Poaching in Search Advertising: Two Randomized Field Experiments

> Research article (Information Systems Research, 2021) · cited 13× · AI/ML

**Wikidata**: [openalex:W4200461943](https://www.wikidata.org/wiki/openalex:W4200461943)  
**Source**: https://4ort.xyz/entity/competitive-poaching-in-search-advertising-two-randomized-field-experiments