# Compensatory word of mouth: Advice as a device to restore control

> Research article (International Journal of Research in Marketing, 2016) · cited 48× · AI/ML

**Wikidata**: [openalex:W2535073692](https://www.wikidata.org/wiki/openalex:W2535073692)  
**Source**: https://4ort.xyz/entity/compensatory-word-of-mouth-advice-as-a-device-to-restore-control