# COMPARATIVE ANALYSIS OF SELECTED PROBABILISTIC CUSTOMER LIFETIME VALUE MODELS IN ONLINE SHOPPING

> Research article (Journal of Business Economics and Management, 2019) · cited 29× · AI/ML

**Wikidata**: [openalex:W2939283850](https://www.wikidata.org/wiki/openalex:W2939283850)  
**Source**: https://4ort.xyz/entity/comparative-analysis-of-selected-probabilistic-customer-lifetime-value-models-in-online-shopping