# Company Worth Keeping: Personal Control and Preferences for Brand Leaders

> Research article (Journal of Consumer Research, 2019) · cited 71× · AI/ML

**Wikidata**: [openalex:W2970093822](https://www.wikidata.org/wiki/openalex:W2970093822)  
**Source**: https://4ort.xyz/entity/company-worth-keeping-personal-control-and-preferences-for-brand-leaders