# Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?

> Research article (Journal of Brand Management, 2020) · cited 53× · AI/ML

**Wikidata**: [openalex:W3091993929](https://www.wikidata.org/wiki/openalex:W3091993929)  
**Source**: https://4ort.xyz/entity/company-versus-consumer-performance-does-brand-community-identification-foster-brand-loyalty-and-the-consumers-personal-