# Companies responses to scandal backlash caused by social media influencers

> Research article (International Journal of Market Research, 2020) · cited 36× · AI/ML

**Wikidata**: [openalex:W3085154314](https://www.wikidata.org/wiki/openalex:W3085154314)  
**Source**: https://4ort.xyz/entity/companies-responses-to-scandal-backlash-caused-by-social-media-influencers