# Companies inadvertently fund online misinformation despite consumer backlash

> Research article (Nature, 2024) · cited 15× · AI/ML

**Wikidata**: [openalex:W4399365548](https://www.wikidata.org/wiki/openalex:W4399365548)  
**Source**: https://4ort.xyz/entity/companies-inadvertently-fund-online-misinformation-despite-consumer-backlash