# Communication-in-use: customer-integrated marketing communication

> Research article (European Journal of Marketing, 2017) · cited 154× · AI/ML

**Wikidata**: [openalex:W2591071081](https://www.wikidata.org/wiki/openalex:W2591071081)  
**Source**: https://4ort.xyz/entity/communication-in-use-customer-integrated-marketing-communication