# Commentary: Reimagining marketing education in the age of generative AI

> Research article (International Journal of Research in Marketing, 2024) · cited 31× · AI/ML

**Wikidata**: [openalex:W4400262379](https://www.wikidata.org/wiki/openalex:W4400262379)  
**Source**: https://4ort.xyz/entity/commentary-reimagining-marketing-education-in-the-age-of-generative-ai