# Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

> Research article (Journal of Business Research, 2017) · cited 255× · AI/ML

**Wikidata**: [openalex:W2753101863](https://www.wikidata.org/wiki/openalex:W2753101863)  
**Source**: https://4ort.xyz/entity/combining-virtual-reality-and-mobile-eye-tracking-to-provide-a-naturalistic-experimental-environment-for-shopper-researc