# Combining channels to make smart purchases: The role of webrooming and showrooming

> Research article (Journal of Retailing and Consumer Services, 2019) · cited 261× · AI/ML

**Wikidata**: [openalex:W2971549709](https://www.wikidata.org/wiki/openalex:W2971549709)  
**Source**: https://4ort.xyz/entity/combining-channels-to-make-smart-purchases-the-role-of-webrooming-and-showrooming