# Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective

> Research article (Journal of Strategic Marketing, 2017) · cited 18× · AI/ML

**Wikidata**: [openalex:W2603292692](https://www.wikidata.org/wiki/openalex:W2603292692)  
**Source**: https://4ort.xyz/entity/combined-effects-of-franchise-management-strategies-and-employee-service-performance-on-customer-loyalty-a-multilevel-pe