# Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research

> Research article (Psychology and Marketing, 2020) · cited 89× · AI/ML

**Wikidata**: [openalex:W3033048888](https://www.wikidata.org/wiki/openalex:W3033048888)  
**Source**: https://4ort.xyz/entity/color-research-in-marketing-theoretical-and-technical-considerations-for-conducting-rigorous-and-impactful-color-researc