# Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy

> Research article (Journal of Marketing, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4403604490](https://www.wikidata.org/wiki/openalex:W4403604490)  
**Source**: https://4ort.xyz/entity/color-me-effective-the-impact-of-color-saturation-on-perceptions-of-potency-and-product-efficacy