# College choice and the university brand: exploring the consumer decision framework

> Research article (Higher Education, 2015) · cited 64× · AI/ML

**Wikidata**: [openalex:W2185998172](https://www.wikidata.org/wiki/openalex:W2185998172)  
**Source**: https://4ort.xyz/entity/college-choice-and-the-university-brand-exploring-the-consumer-decision-framework