# Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel

> Research article (Business Horizons, 2020) · cited 360× · AI/ML

**Wikidata**: [openalex:W3004637389](https://www.wikidata.org/wiki/openalex:W3004637389)  
**Source**: https://4ort.xyz/entity/collaborative-intelligence-how-human-and-artificial-intelligence-create-value-along-the-b2b-sales-funnel