# Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises

> Research article (The Journal of Marketing Theory and Practice, 2016) · cited 111× · AI/ML

**Wikidata**: [openalex:W2507431423](https://www.wikidata.org/wiki/openalex:W2507431423)  
**Source**: https://4ort.xyz/entity/collaborative-brand-attacks-in-social-media-exploring-the-antecedents-characteristics-and-consequences-of-a-new-form-of-