# Collaborating with Generative AI in Consumer Culture Research

> Research article (Journal of Consumer Research, 2025) · cited 12× · AI/ML

**Wikidata**: [openalex:W4410382765](https://www.wikidata.org/wiki/openalex:W4410382765)  
**Source**: https://4ort.xyz/entity/collaborating-with-generative-ai-in-consumer-culture-research