# Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments

> Research article (Management Science, 2022) · cited 34× · AI/ML

**Wikidata**: [openalex:W4306405670](https://www.wikidata.org/wiki/openalex:W4306405670)  
**Source**: https://4ort.xyz/entity/cold-start-to-improve-market-thickness-on-online-advertising-platforms-data-driven-algorithms-and-field-experiments