# Cognitive outcomes of brand heritage: A signaling perspective

> Research article (Journal of Business Research, 2018) · cited 154× · AI/ML

**Wikidata**: [openalex:W2787292638](https://www.wikidata.org/wiki/openalex:W2787292638)  
**Source**: https://4ort.xyz/entity/cognitive-outcomes-of-brand-heritage-a-signaling-perspective