# Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective

> Research article (International Journal of Information Management, 2023) · cited 58× · AI/ML

**Wikidata**: [openalex:W4379933398](https://www.wikidata.org/wiki/openalex:W4379933398)  
**Source**: https://4ort.xyz/entity/cognitive-load-during-planned-and-unplanned-virtual-shopping-evidence-from-a-neurophysiological-perspective